In collaboration with FELD studio for digital crafts, we created a new visual identity for PIGMENTPOL, a digital printing company with three subsidiaries in Germany. The new identity system embodies a variety of perspectives, experiences and possibilities while maintaining a coherent appearance. The chosen hexagon serves as a central key element, from which the generated logos and backgrounds are derived.
FELD provided a custom software application for the creation of individual graphics to enable a flexible and individual appearance of the huge variety of PIGMENTPOL’s corporate media, including personalized stationary, shop interior and vehicles. The software was built with the processing framework and the fabulous ANI library from Benedikt Groß.